We run the marketing, and we build what it sells into
Two practices under one firm. You can buy either on its own, and most companies need both, because the place where growth stops is almost never the ads.
- Practices
- Two
- Accountable
- One senior operator
Practice one
01
Marketing that brings customers in
We run the channels, and we measure them against revenue rather than against clicks.
- Paid ads on Google, Meta, and LinkedIn: built, run, and reported every week.
- Tracking that ties a dollar of spend to a customer, wired through to your CRM rather than stopping at the form.
- Landing pages and conversion work on the pages the ads already point at.
- Email and SMS to the customers you have, run off the data you already hold.
- One report showing what a lead costs, what a customer costs, and what each channel returned.
- A growth plan: which channels, what budget, what each is expected to bring back.
Practice two
02
AI systems that handle the work those customers create
Winning more customers is only good news if your team can serve them without another hire.
- AI agents for quoting, intake, customer replies, scheduling, and reconciliation.
- Built into the tools your staff already open, not a platform they have to learn.
- Data pipelines and integrations, so the systems you run stop disagreeing with each other.
- Custom applications where an off-the-shelf tool does not fit the way you work.
- Rollout and training, with one named person on your staff owning each system.
- Build cost and monthly running cost approved by you before anything is built.
You can buy either one on its own. Most companies need both, because the place where growth stops is almost never the ads.
Why both
03
What happens to one lead in your company today
A lead costs the same whether it is answered in ten minutes or three days. Only one of those turns into a customer.
Today
2 to 3 days- Lead arrives
- Sits in an inbox
- Someone checks three systems
- Someone writes it up
- A manager reviews it
- Sent
With an AI agent
Under 10 minutes- Lead arrives
- Agent reads it
- Agent checks your systems
- Agent drafts the reply
- A person approves exceptions
- Sent
A person is still involved here, by design
Illustrative. Typical timings for this kind of task, not a client result.
Everything included
04
What you get when you work with us
One senior person is accountable for all of it: the ad budget, the build budget, and the result at the end of both.
01
A senior operator accountable for both sides
One person, part-time inside your company, who owns the growth plan, the AI plan, and the budget for both. Not an account manager and not a project manager.
02
Your marketing run, not advised on
Campaigns built and run in your own ad accounts, reviewed with you every week, with what is working and what is being switched off stated plainly.
03
Measurement that reaches revenue
Tracking wired through to your CRM so cost per lead and cost per customer are real numbers rather than platform estimates.
04
AI agents built for your work
Quoting, intake, replies, scheduling, reporting, reconciliation. Built into the tools your staff already use.
05
Rollout and training for your staff
We introduce every system to your team before it ships, and train one named person on your staff to own it.
06
Costs shown before work starts
Ad budget, build cost, and monthly running cost are on the table and approved by you before anything runs.
Held in house
05
The disciplines this work needs, on one team
Nothing here is subcontracted to a partner you never meet. The people who plan the work are the people who build it.
- Paid media and growth strategy
- Tracking, attribution and analytics
- Business-case and sequencing
- Data engineering and pipelines
- Machine learning and MLOps
- Full-stack application development
- Change management and training
One hour · No cost · 06
Book your Growth and AI Review
You leave with a read on where your marketing money is going, the three pieces of work an AI agent could take over first, and a straight answer on whether going further is worth it.
What happens in the hour
- We go through what you spend to win a customer today, using your numbers.
- We go through where your team’s hours go once that customer arrives.
- You get a straight answer on whether to go further. If the answer is no, we say so.