Three phases, and you can stop after any of them
Each phase is priced and scoped on its own, each ends in a decision that is yours, and you keep everything produced in it. No open-ended retainer.
- Phases
- Three, gated
- Established
- 2016
- Office
- 1 World Trade Center
Phase 01
The Audit
The Audit
We look at where your customers come from and where your team’s hours go.
What this phase decidesWhether there is a program here at all. Some companies leave the audit with a cleaner ad account, two automations, and no reason to spend another dollar. We will tell you if that is you.
- What you get
- Interviews with the people who do the work, not only the people who describe it.
- An inventory of every system, ad account, integration, and spreadsheet the business actually runs on.
- What it costs you today to win a customer, worked out from your own numbers.
- A ranked list of what to fix in marketing and what to automate in operations, costed to build and to run.
Phase 02
The Pilot
The Pilot
One channel and one system, both run for a fixed period and measured.
What this phase decidesWhether it works in your market and in your building. A pilot that misses its number is a finding, not a failure, and it is far cheaper here than at scale.
- What you get
- A campaign running in your own accounts, against a number agreed in the audit.
- One automation built in your environment, on your data, inside the tools your staff already open.
- The people whose work it changes involved before it ships, not after.
Phase 03
The Run
The Run
Marketing run on a schedule, systems built to run unattended.
What this phase decidesWhat your company looks like a year from now. This is where the investment pays off, or does not.
- What you get
- Campaigns run and reported weekly, with spend moved toward what is returning.
- Data pipelines, integrations, and applications built to run without someone minding them.
- Your staff trained to operate what we built, and a named owner inside your company for every system.
- Ad spend and monthly run-rate on your books, where you can see them.
You can stop at any gate
How the risk is limited
Most owners have been burned by an agency retainer that reported activity, or a pilot that went nowhere. This is built so neither can happen to you.
- Every phase is fixed-scope and priced on its own. No open-ended retainer.
- You decide at the end of each phase whether to continue, and you keep everything produced.
- Every ad account, pixel, domain, and system is in your company’s name from day one. If we part ways, nothing has to be handed back.
- The first phase is an audit. If it says your money is better spent somewhere other than us, we say so, and you have lost weeks, not a year.
- A person on your staff is named as the owner of every system before we step back.
The method on a real job
04
Habibi Tech: the advertising and the platform, run together
A two-day technology summit in New York with a paid audience, vendors, sponsors, speakers and volunteers. We run the advertising that fills the room, and we built the system that everything it sends is handled by.
The ad platform was reporting several times the real number of sales. We found it, stopped quoting it, and rebuilt every figure against the database instead. That is the difference between a dashboard and a number you can sign your name to.
The firm
05
Based in New York, working with New York businesses
New York Strategy is based at 1 World Trade Center and works with companies across the five boroughs. Most of our clients are businesses of ten to two hundred people with nobody on staff responsible for marketing measurement or AI.
- Office
- 1 World Trade Center
- Working across
- All five boroughs
- Established
- 2016
Signed for by
Ramy Noaman
Principal
1 World Trade CenterSuite 8500
New York, NY 10007
One hour · No cost · 06
Book your Growth and AI Review
You leave with a read on where your marketing money is going, the three pieces of work an AI agent could take over first, and a straight answer on whether going further is worth it.
What happens in the hour
- We go through what you spend to win a customer today, using your numbers.
- We go through where your team’s hours go once that customer arrives.
- You get a straight answer on whether to go further. If the answer is no, we say so.