Design Thinking in Product Research: A Quantitative Approach

At New York Strategy, we understand the importance of incorporating design thinking into our product research process. By utilizing design thinking methods and tactics, we are able to surface quantified user research observations that inform our clients' product development.

One of the key tactics we use is user interviews. By conducting in-depth interviews with our clients' customers, we gain a deep understanding of their needs, wants, and pain points. This empathy-based approach allows us to design research studies that accurately capture their experiences and preferences, resulting in actionable insights.

Another tactic we employ is usability testing. By observing users interacting with a product or prototype, we can identify areas of improvement and gather valuable feedback. This type of research is particularly useful for measuring user engagement and task completion rates, providing a quantitative basis for product development decisions.

Our team also uses rapid prototyping to iterate on ideas and test them with users. This allows us to quickly test different solutions and gather feedback, helping us to iterate on the design and improve it based on user needs.

In addition, we use data analysis to extract insights from quantitative research results. By analyzing large amounts of data, we can identify patterns and trends that inform product development decisions. This data-driven approach allows us to make evidence-based recommendations to our clients.

By incorporating these design thinking methods and tactics into our product research process, we are able to surface quantified user research observations that inform our clients' product development decisions. We believe that by using design thinking, we can help our clients make informed decisions about the products and services they offer, based on real-world feedback from their target market.